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The Association of International Metallizers, Coaters and Laminators (AIMCAL) bestowed its Product of the Year Award on the Consumer Packaging Div. of Graphic Packaging Intl. (GPI), Marietta, GA, for a series of oval holiday canisters for Kleenex tissues from Kimberly-Clark Corp., Neenah, WI.
GPI, which has won top honors in this competition for the third consecutive year, served as converter on the project.
The three-piece formed canister is designed by Kimberly-Clark to complement home décor during the holiday season. The sidewall structure consists of ultraviolet (UV) coating/UV inks/metallized polyethylene terephthalate (mPET)/0.016-in solid bleached sulfate (SBS)/extruded low-density polyethylene.
A proprietary process creates a lens pattern on the mPET. The resulting "ornaments" look so three-dimensional, the paperboard appears to be embossed. Registration marks in the film ensure the lens pattern aligns perfectly with the graphics. UV inks and coatings enhance shelf presence. The upscale, holiday-themed canisters sold for $2.99 each, a significantly higher price point than standard tissue packs.
Judges comments
The Holiday Ovals for Kleenex tissues impressed the judges on many levels. They loved the eye-catching oval shape, the interplay of the metallization, lens image and holiday ornament graphics, and the three-dimensional effect. "This really stands out," said one judge. "Great execution," added another. "This design elevates the art of packaging to something extraordinary," summed up a third member of the panel, noting, "People aren't going to hide this package, and they'll pay a premium for it."
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